This episode of the BetterBrands Podcast goes through who your brand is talking to right now and who it should be talking to, aka. the buyer personas.
The content is closely related to the ”Buyer persona” and ”customer journey” patterns familiar from marketing and sales. There is a lot of movement for these models and they are full of different spin-offs online.
Listen to the podcast and find out how you can build your own brand customer persona.
Use the accompanying brand tool to build your own brand buyer personas.