Episode 1 – Brand strategy – what is it? Create a foundations for your brand.

Episode 1 – Brand strategy – what is it? Create a foundations for your brand.

Brand strategy gives you direction how the company will build rapport and preference in the target market. The most important goal of a brand strategy is to become numero 1 choice in the target segment, so that they decide to choose your brand over the competition.

There is complementary tool attached to this episode, which you can dowload at sitely.fi

Episode 2 – Brand personas – What are they and why should I have one.

Episode 2 – Brand personas – What are they and why should I have one.

A brand persona is a set of traits that the company’s main target group values and what the company wants their brand to look like. The personality consists of ways of acting, the essence and with it is also reflected in the brand’s “behavior”, for example, actions and participation in the social debate, etc.

The brand personality of a company can be considered, for example, with the question “If the brand were a person, what would it be like?”.

Listen to the podcast and find out what is a brand persona and how your can leverage it.

Use the accompanying brand personality test to find our what kind brand personality you have and what are you strenghts.

Link: https://sitely.fi/branditesti/

Siinä kaikki!

Siinä kaikki!